An awards show for teen viewers was the idea of Bob Bain and Michael Burg, who sought to target a youth demographic a bit older than those that were the focus of Nickelodeon's Kids' Choice Awards. Beginning in 1999, Fox has presented the Teen Choice Awards in honor of teen viewers' picks for the year's greatest achievements in film, TV, music, fashion, athletics, and beyond. The show is complete with celebrity appearances and musical performances with teen appeal for their voting audience ranging in age from 13-19.
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